Writer // Janelle Morrison Photography // Laura ArickAre you interested in learning about cannabidiol (CBD) products, the vast array of benefits and how to purchase quality products locally? Good news! Naturely CBD opened its Zionsville location last month.
Those interested in being better educated on the topic or who
are already consumers of CBD can visit Naturely CBD seven days a week and are
guaranteed a high level of customer service and product knowledge when they
walk in the door.
Naturely CBD Store Experience
Naturely CBD president, Michael Parson, shared why his store
is different from other CBD stores in the greater Indianapolis area. His store is
unique not only because of the quality of products that he sells but also because
of the entire customer experience and aesthetics of the store. No patchouli
aromas filling the air and tie-dye-clad salespeople at Naturely CBD.
Parson’s location offers a wellness and clinical atmosphere
with educational materials donning the walls, organized display cases that show
off the myriad of products in an impressive yet sensible order and flat screens
that detail a variety of products and prices to eliminate the “how much is it?”
Customers are greeted as they walk in the door by Parson or
by a member of his highly trained team with the first priority being to educate
their customers and not to hustle them into a sale of something they may know
little to nothing about.
“Our goal is to educate and provide quality organic-sourced
CBD products,” Parson said. “We’ve got a lot of people from Zionsville, West
Carmel and the surrounding area who are coming in and have been buying CBD at a
local market or grocery store. They tell us about how they have to ask a store
representative to remove the CBD product from a case and walk it up to the cash
register, not to mention having to drive farther out of their way, so we want
to provide a better learning and buying experience for them.”
Parson’s background as a consultant for toxicology lab
information systems, as well as his own personal experiences with CBD, drew him
to open the store and also to educate people about CBD and help to improve the
lives of his customers, including his canine customers.
Naturely Carries Impressive Selection of High-Quality CBD
Products For You and Your Pet
Naturely CBD carries an ample selection of THC-free products,
as well as full- and broad-spectrum CBD oils, topical treatments and other
products, including beauty and health care products for men and women.
All of the products and brands sold from Naturely CBD comply
with Indian state labeling requirements.
They contain QR codes that point to a website with
Certificates of Analysis of purity, content, and concentration for all
products, produced by an independent third party laboratory.
“During our research in deciding what products we wanted to
carry, we found brands that are entirely part of the process from farm to shelf,”
Parson explained. “These brands are engaged in the growing cycle, whether
they’re licensed farms or their own farms, and they are part of the extraction
cycle, manufacturing cycle, all the way to the time it hits our shelves.”
Brands such as Elixinol, CBD Distillery, Panacea Life
Sciences and Koi CBD each have their own niche, from full- to broad-spectrum, THC-free
and water-soluble products, and they all can be purchased at Naturely CBD.
What Is the Difference Between Full-Spectrum and Broad-Spectrum
The basic difference between a full-spectrum and broad-spectrum
product is that full-spectrum offers all of the cannabinoids from the hemp
plant to ensure you get the maximum health benefits. Full-spectrum CBD is full
of all the terpenes, cannabinoids, flavonoids and fatty acids found in hemp,
all of which have therapeutic value of their own and help create what’s known
as the entourage effect.
CBD isolate is 99.9% pure CBD. During the CBD isolate
extraction process, everything contained in the plant matter is removed,
including any traces of THC, terpenes, waxes, oils and chlorophyll. When all of
these elements, excluding the THC, are infused back into the CBD, it is defined
as broad-spectrum CBD. Broad-spectrum CBD is an excellent choice for
individuals who can’t have any traces of THC in their system, whether for legal
purposes, passing a drug test or any other reason.
“Customers ask me many questions, and one of the more common questions is whether or not CBD—specifically, full spectrum—will show up on a test,” Parson explained. “If your employer or occupation has a zero THC requirement, then I encourage you to go with a THC-free product.”
Parson explained that he will spend as much time with each
customer as necessary to learn about why he or she is interested in using CBD,
such as what ailments they have, and will take the time to explain how to use
the products that are the best fit for that person’s situation.
“When you walk into
our store, I want people to understand why these products are here,” he said.
“These products are not only here to create a profit. They’re quality products
that we’ve taken the time to educate ourselves on and have made sure that
they’re the best we could put on these shelves. There are other brands and
products out there, and in time, we will vet those. The brands that we’ve
selected have been selected because we visited the companies, physically talked
with the owners and reps and deal with them directly.”
While these claims have not been evaluated by the Food and
Drug Administration, many CBD consumers, including licensed medical
professionals, have written testimonials about how CBD is being used to manage
anxiety, depression, PTSD, sleep disorders, migraines, skin issues and acne,
body aches and pains, diabetes, Alzheimer’s, seizure disorders, cancer, Crohn’s
Disease, Huntington’s Disease, Parkinson’s Disease and multiple sclerosis. Individuals
and medical professionals are continually documenting additional conditions
that CBD seems to help manage.
What Is the Best Delivery Method for CBD?
While vaping is the quickest delivery method for CBD, Parson
emphasized that his store is not a “vape” shop. They sell a single vape line to
fill the demand of the customer who wants instantaneous CBD—a single-use cartridge—and
they do not sell the batteries, chargers or other accessories used for vaping.
The second-fastest delivery method is water-soluble products
taken sublingually (under the tongue). Consumers will notice that the dosage is
less and the price is typically a little more for the water-soluble products
because the process is more involved. The amount of CBD is less because of the
bioavailability of water-soluble products. In essence, you don’t need as many
milligrams as found in a tincture product because it is absorbed more quickly.
“With each delivery [method], there should be a different
expectation of when you start to feel the effect,” Parson shared. “For example,
CBD capsules have to go through the digestive system, and it takes a little
longer to realize the full effect. The same can be said for [CBD] gummies. CBD
in water-soluble products is faster absorbing and has better bioavailability,
which is why it usually costs a little more.”
For consumers who need an immediate effect, Naturely CBD
sells the X-Pen by Elixinol. This delivery offers a number of benefits,
including consistent and accurate serving sizes of 15 mg of CBD with each
“I haven’t seen anyone else selling the X-Pen locally,”
Parson said. “It is the rocket fuel of delivery systems. Each X-Pen dispenses
66 doses of full-spectrum CBD and is ideal for someone with seizure issues.
This is the type of product that they’re asking for.”
Naturely Sells More Than Just CBD Oils for You and Your
In addition to the tincture oils (in different flavors),
capsules, topical treatments, and THC-free, vegan and animal-cruelty-free beauty
care and health care products, Naturely CBD sells many other incredible
products, such as their Edibles/gummies
and pet products .
With the fireworks
season upon us, many animals suffer anxiety just as people can. Parson wants to
help the entire family, four-legged members and all.
“Pets are family too, so we want to have something for
everyone in the entire family,” Parson said. “From an anxiety level, some of
the dogs are already anxiety stricken without fireworks, so imagine when the
fireworks start what they are going through. And many dogs have pain from
arthritis or other conditions that CBD can help alleviate to make them more at
ease and/or comfortable.”
The best of both worlds for consumers of both coffee and CBD
is a delightful CBD coffee brand that Naturely CBD sells. It gives you an
energetic start to the day without the jitters and high-strung effect from some
non-CBD caffeinated brands of coffee. You can pick up other coffee-related
items, such as an EZ-Cup 2.0 filter at Naturely CBD that fits in your K-cup
coffeemaker. You can also find hemp protein and hemp seeds that are healthy
additions to your salads and are an excellent source of daily protein.
Naturely CBD even has CBD mints, but these are not your
average breath mints, though they are available in an assortment of delicious
flavors. More importantly, these mints are formulated with specific terpene
characteristics that make them unique and purposeful. Terpenes are fragrant
oils that give cannabis its aromatic diversity. They’re what give blueberry its
signature berry smell and lavender its sweet floral aroma. Terpenes are by no
means unique to cannabis; they can be found in many other herbs, fruits and
plants. Similar to cannabinoids, terpenes bind to receptors in the brain and
give rise to various effects.
“The mints are different in how they are formulated,” Parson
said. “You get a trifecta of terpenes, herbs and CBD in these mints. These are things
that you’re already used to seeing in essential oils and other products, but in
the mints, they are being introduced in other ways to enhance the effect of the
Take the time to visit Parson at Naturely CBD if for no
other reason than an honest and in-depth conversation about CBD and hemp
products, specifically the brands that are available at his store.
Do you have a passion for helping people and learning? Naturely CBD is looking for a part-time retail sales associate to help educate and provide top-quality CBD products for all. A relaxing and low-pressure environment with training is provided. If this sounds like a fit, please fill out the downloadable PDF application and email to firstname.lastname@example.org.
Visit Naturely CBD online at naturelycbd.com or at 11036 N.
Michigan Road, Suite 110, Zionsville, IN 46077.
Q & A
How much CBD should I take sublingually?
It varies by person. Most of our customers start with half a
dropper and increase to a full dropper if needed.
How do I store CBD?
It is best to keep CBD stored at room temperature, out of
direct sunlight and extreme temperatures. Exposure to heat or cold can cause
the CBD to recrystallize. We do not recommend refrigerating or leaving it in
your car for a long period of time. When stored properly, CBD has a shelf life
of about one year.
Is the milligram of CBD per serving or for the entire
The milligram listed on the bottle is the amount of CBD for
the entire bottle, not per serving.
How often should I use CBD?
Use CBD as needed. Some people use it only once a day, while
others use it three times a day.
Will CBD affect my ability to function?
No. Our CBD does not contain any THC, which is the chemical
that impairs functionality.
These statements have not been evaluated by the Food and
Drug Administration. These products are not intended to diagnose, treat, cure
or prevent any disease.